Who is my cutomer, Who could be my customer?
What do they look like and how do they behave?
Who We Are
Eighty20 is a BBBEE level 2 consumer analytics and research consultancy headquartered in Cape Town, South Africa.
Eighty20 is a well-established brand in South Africa, with almost 20 years of experience working for top-tier corporate clients. Our cross-industry experience gives us a unique perspective and rich cross-pollinated knowledge enabling us to tackle complex strategic and technical challenges for our clients.
Products & Services
Xplore Survey Research Services
Xplore Survey Research is Eighty20’s in-house primary research offering. It was created to help our clients optimise their primary research activities, leveraging our learnings garnered from years of generating insights out of data across the spectrum of consumer industries.
MAPS
MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and brand research designed for marketers and media planners. The MAPS dataset released its first full year of data in November 2021, with 20,000 face to face interviews and 10,670 leave behind […]
Insights
africa , youth
Prospects for South Africa’s Youth: Reflecting on the data
South Africa recently celebrated Youth Day to commemorate the Soweto Uprising of 16 June 1976.
hr
Three pillars to get the most out of hybrid working
Effective hybrid working rests on three pillars: Straategy, Technology, and Employee Experience. Cindy Meijboom, Head of People, Operations and Marketing at Eighty20, explores the considerations businesses will need to take into account to get the most out of hybrid working.
software
How we develop software at Eighty20
Dealing with Data means dealing with Software. Sometimes it makes sense to use off-the-shelf software solutions that others have spent years developing and sometimes it makes sense to build your own. At Eighty20, we like to live by our pragmatic name and there are many instances when we absolutely just do the former. However, there are lots of cases where it has definitely been the right decision .
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Fact-a-Day Archive
Fact-a-Day – Daily insights brought to you
by the Eighty20 team
